The present invention relates to a continuous press hardening process, and an apparatus therefor. The present invention comprises: a slab casting step for continuously casting molten steel refined in an electric furnace and blast furnace to make slabs, followed by re-heating and hot-rolling the slabs to prepare a hot-rolled steel sheet; a blanking step after the slab casting step for transferring the hot-rolled steel sheet to a blank through a sealed oven and then blanking the hot-rolled steel sheet; and a press hardening step after the blanking step for transferring the hot-rolled steel sheet to a press mold and then press-molding it. Since the present invention can immediately inject the high-temperature steel sheet generated in hot-rolling in the press hardening step, an additional re-heating step is not required. Thus, the present invention has an effect of reducing costs through simplification of a process.