A method for updating network-enabled devices with new identity data includes generating a plurality of new identity data records and loading the new identity data records onto an update server. A request is received at the update server for new identity data from at least one network-enabled device having a previously assigned identity linked to an identifier. The previously assigned identifier is linked to a new identifier that is linked to one of the new identity data records. One or more new identity data records are securely delivered to the network-enabled device.