A face mask assembly includes a face mask having inner and outer surfaces, with a first receiving portion defined between the inner and outer surfaces and a scent carrier removably installed in the first receiving portion. The scent carrier has a housing that defines a chamber to hold a scent or vapor releasing material. Scent releasing apertures are defined in the housing in fluidic communications with the chamber. The effective size of the apertures is adjustable by a selective closing mechanism. The face mask can also have a second receiving portion, and a thermal ballast can be removably inserted into the second receiving portion.