The method and process are provided for increasing recall of the advertisement message and monetizing access to digital content on the web, mobile or tablet applications. The invention method and process provides solution to the following technical problems: increased recall of an advertisement message by a user or viewer of the advertisement; delivery of advertisement messages to a specific target group or potential customers; and monetization of access to on¬ line content and content of mobile and tablet applications. In the forthcoming solution the digital user is, upon finding the digital content, presented with an advertisement block that he has to read, type in and confirm in order to gain access to the desired digital content. In the advertisement block there is a short advertisement message. By typing in the visually distinct part of the short message and confirming the intent to access the digital content, the user gets access to the desired authored content. The digital user gains free access to an otherwise paid content but for which he has read the advertisement message. The owner of the content bills the access to the advertiser and the advertiser in turn has the digital user reading his advertisement which is semantically connected to the desired content. The advertiser follows the number of users that have read the advertisement and analyzes the effectiveness of the campaign.