An approach is provided for tagging information based on contextual criteria. A tagging platform determines at least one criteria for associating information acquired by a device with at least one tag. The tagging platform also processes and/or facilitates a processing of context information of the device, a user of the device, or a combination thereof to determine a state of the at least one criteria. The tagging platform further causes, at least in part, an association of the at least one tag with the information based, at least in part, on the state of the at least one criteria. Such an approach allows for configuring the tagging of information prior to or upon initially acquiring the information.