Invention Application
- Patent Title: ESTIMATING DEMOGRAPHIC COMPOSITIONS OF TELEVISION AUDIENCES
- Patent Title (中): 估计电视观众人数组成
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Application No.: PCT/US2012/032683Application Date: 2012-04-09
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Publication No.: WO2013106042A2Publication Date: 2013-07-18
- Inventor: LAMBERT, Diane , ZIGMOND, Daniel J.
- Applicant: GOOGLE INC. , LAMBERT, Diane , ZIGMOND, Daniel J.
- Applicant Address: 1600 Amphitheatre Parkway Mountain View, California 94043 US
- Assignee: GOOGLE INC.,LAMBERT, Diane,ZIGMOND, Daniel J.
- Current Assignee: GOOGLE INC.,LAMBERT, Diane,ZIGMOND, Daniel J.
- Current Assignee Address: 1600 Amphitheatre Parkway Mountain View, California 94043 US
- Agency: FRANZ, Paul, E. et al.
- Priority: US13/083,663 20110411
- Main IPC: H04N21/25
- IPC: H04N21/25 ; H04N21/45 ; H04H60/46
Abstract:
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for estimating demographic compositions of television audiences. In an aspect, audience demographics are estimated from viewing device log records and household demographic data describing demographic segments to which members of the households belong.
Information query
