Embodiments of a system and method are disclosed for providing effective communication between an entity, e.g., college, and users, e.g., prospective students, parents, relatives, guardians, counselors, etc. Embodiments provide a campaign management tool designed to meet the needs of the school admissions officers and other school personnel. An embodiment of the campaign management tool allows a school to create and manage webinar session campaigns to reach prospective students and to convince students offered admission to enroll. Embodiments of the system and method allow a school to create and manage webinar, email, mail and telephone campaigns using the campaign management tool. Embodiments allow a high school/district to utilize a college fair webinar. Embodiments provide unique widgets to be used on the school websites or other websites. The widget provides visitor search engine analytics and allows the students to register for webinars and introduce themselves well before the application process begins.