A display assembly in the form of a sleeve envelops a central subpart, a loop that envelops the central subpart, and a pull tab panel part. An opening is provided on one side edge of the sleeve to allow the pull tab to be pulled out in a pull out direction. The act of pulling out the pull tab panel part causes the loop to be pulled on a side attached to the pull out tab part in the same direction so as to cause it to traverse around the central subpart. A cutout window on the front of the sleeve displays printed matter on the loop moving, with respect to the other side of the central subpart, in a direction opposite that of the pull out direction.