A hairbrush for people and pets is provided that releases perfume, oils, fragrance, or other active compositions when brushed. The hairbrush includes a flexible and selectively deflectable bladder that is deformed when bristles interconnected thereto are moved. Bladder deformation causes air exposed to a scent-producing element positioned within the bladder to be expelled. Removal of external pressures from the bladder causes and ambient air to be captured and scented.