Methods and apparatus relating to remote configuration and/or pre-setup for mobile devices are described. In an embodiment, logic causes receipt of user information at a device, which includes the logic, from a web portal in response to powering up the device. The logic causes creation of an account at the web portal for an end user in response to receipt of the user information and a code from the web portal at the logic. The logic causes display of the code to the end user to cause the device to become associated with the account in response to receipt of the code from the end user at the web portal. Other embodiments are also disclosed and claimed.