As may be implemented in accordance with one or more embodiments, respective sets of media content data, having disparate formats, are received from disparate content providers. The content is reformatted into a common format type and restructured into renditions having an article-oriented structure. Reformatted assets are generated for each rendition based upon characteristics of devices by which the renditions are to be accessed. Device-indeterminate ID linking data is generated for linking portions of each rendition with the media content data received from the content providers.