Technologies to generate multimedia data are generally described. In some examples, a multimedia generator may receive initial audio data that may include audio rhythm data. The audio rhythm data may be effective to indicate a pattern of a set of beats. The multimedia generator may also compare the audio rhythm data with video rhythm data, where the video rhythm data may be effective to indicate a change of direction of a set of points in a video segment. The multimedia generator may also identify the video segment based on the comparison of the audio rhythm data with the video rhythm data. The multimedia generator may also map the video segment to at least a portion of the initial audio data to generate the multimedia data.