This disclosure is directed to a system for analytic model development. In general, an analytic system may be able to formulate a model of a target system based on user interaction and data received from the system, and to perform real time activities based on the model. An analytics system may comprise at least a segment recipe module (SRM), a user interface module (UIM) and an automated analytics module (AAM). The SRM may include at least one segment recipe for use in configuring the UIM and AAM. For example, the UIM may be configured to present plain language prompts to a user. At least one of the segment recipe or data input by the user in response to the prompts may be used to configure the AAM to generate the model. The AAM may also perform real time activities that generate notifications, etc. based on the model.