中科微点-全球专利检索

  1. Login
  2. Sign Up
Invention Application
WO2017095538A1 METHODOLOGY FOR ENSURING VIEWABILITY OF ADVERTISEMENTS IN A FLIP-BASED ENVIRONMENT 审中-公开
在基于翻页的环境中确保广告的可视性的方法

  • Patent Title: METHODOLOGY FOR ENSURING VIEWABILITY OF ADVERTISEMENTS IN A FLIP-BASED ENVIRONMENT
  • Patent Title (中): 在基于翻页的环境中确保广告的可视性的方法
  • Application No.: PCT/US2016/057302
    Application Date: 2016-10-17
  • Publication No.: WO2017095538A1
    Publication Date: 2017-06-08
  • Inventor: WIGDER, David
  • Applicant: FLIPBOARD, INC.
  • Applicant Address: 735 Emerson Street Palo Alto, CA 94301 US
  • Assignee: FLIPBOARD, INC.
  • Current Assignee: FLIPBOARD, INC.
  • Current Assignee Address: 735 Emerson Street Palo Alto, CA 94301 US
  • Agency: LI, Fengling et al.
  • Priority: US14/958,742 20151203
  • Main IPC: G06Q30/00
  • IPC: G06Q30/00
METHODOLOGY FOR ENSURING VIEWABILITY OF ADVERTISEMENTS IN A FLIP-BASED ENVIRONMENT
Abstract:
A content delivery system ensures viewability of ads in a flip-based digital magazine. User behavior in the environment of the digital magazine is observed and processed to identify one or more opportunities for ad placement. Ads are selected and placed in the digital magazine in such a way as to satisfy temporal and spatial criteria relating to display of the ads. In one embodiment, a full-page ad is inserted between consecutive content pages of the digital magazine in response to a flip action being performed by the user. The digital magazine may lock the ad in place and allow page transition after minimum display duration is satisfied. In another embodiment, an embedded ad is persisted between consecutive content pages to ensure minimum display duration is satisfied.
Abstract(Chinese):

内容传送系统确保在翻页式数字杂志中广告的可见性。 数字杂志环境中的用户行为会被观察和处理，以确定一个或多个广告投放机会。 广告被选择并放置在数字杂志中，以便满足与显示广告有关的时间和空间标准。 在一个实施例中，响应于用户正在执行的翻页动作，整页广告被插入到数字杂志的连续内容页面之间。 数字杂志可以锁定广告，并在满足最短显​​示时间后允许页面转换。 在另一个实施例中，嵌入式广告在连续的内容页面之间保持持久，以确保满足最小的显示持续时间。

Patent Agency Ranking
0/0