According to some example embodiments of the present invention, in a system for managing interactive media, the system includes: a processor; and a memory coupled to the processor, wherein the memory stores instructions that, when executed by the processor, cause the processor to: monitor a broadcast of a live media content production; receive, from a plurality of user devices, preference data indicating preferences for modifying content of the live media content production; aggregate the preference data; and transmit the preference data to a media production device for modifying the live media content product in real time during the broadcast.