The disclosed embodiments include systems and methods to provide customized product information for display. In one embodiment, the system includes a sensor positioned proximate a production line, where the production line is operable to transport an optical product and a product label along the production line, and where the sensor is operable to obtain identification information of the optical product from the product label. The system also includes a storage medium containing product information of the optical product and business rules for providing the product information of the optical product for display. The system further includes a processor operable to determine the identification of the optical product, obtain business rules based on the identification of the optical product, dynamically customize the product information of the optical product based on the business rules, and provide the customized product information for display on an electronic display positioned along the production line.