Implementations of the present disclosure are directed to a method, a system, and an article for deriving images of different colors from an original image in an original color. An example computer-implemented method can include: (a) receiving at a client device a first image comprising a first color; (b) shifting the first color of the first image on the client device to create a derived image comprising a new color not present in the first image; (c) presenting the derived image as an element of a graphical user interface on the client device; and (d) repeating steps (b) and (c) to create and present a plurality of derived images comprising a plurality of new colors.