Technology for forwarding of packets in an information centric (ICN) local area network is disclosed. A method and apparatus allow for accessing data or services using an ICN name using a dynamic layer 2 address. The method and apparatus access an interest name identifying data available via the ICN and computing a dynamic layer 2 address derived from the interest name identifying the data. The method and apparatus then cause a transfer of the data associated with the interest name between a provider processing device and a consumer processing device responsive to an interest packet identifying the consumer processing device and the provider processing device using the dynamic layer 2 address.