The present invention provides to a web-based software and hardware system that act together with a user device to capture an audio feed, to easily encode and add meta data to the audio content using input from studio systems,parse the content based on its type, and to provide the means to incorporate a feed segment produced from the encoded audio feed into a secondary production which is used to provide an indexed archive of audio and on-demand broadcast content, for example, by the creation and publication of pod-casts or on-demand broadcast, which includes ad positions inserted and dynamically served.