A plant container is provided which is designed to be inserted within a cut-out in a hydroponic tower. The plant container includes (i) a plant cup configured to hold a plant's root structure along with a small portion of plant growth media; (ii) a pair of side wings extending from the sides of the plant cup, the side wings helping to direct water and nutrients to the plant roots contained within the plant cup; (iii) at least one handling rail that aids plant container insertion and removal, and which may include an alignment surface that insures that the plant container is fully inserted and aligned during the insertion procedure; and (iv) a fastener configured to hold the plant container within the tower cut-out.