A display apparatus comprises a display module (10) and a camera module (20). The camera module (20) is within a display area (AA) of the display module (10), and the camera module (20) is over a side of the display module (10) distal to a light-emitting surface of the display module (10). The display area (AA) of the display module (10) comprises a light-incident region positionally corresponding to a lens of the camera module (20), wherein the light-incident region is configured to allow lights from a side of the display apparatus proximal to the light-emitting surface of the display module (10) to pass therethrough to thereby enter the lens of the camera module (20). The display apparatus (10) further includes a backlight portion (30) over a side of the display module (10) distal to the light-emitting surface of the display module (10), and the camera module (20) is arranged inside a mounting hole (V1) in the backlight portion (30).