A power drive coupling mechanism (26) and a dual function power motor (30) for an automotive seat is configured to reposition the automotive seat between an upright in-use position (20) and a pitched forward position (24) for ease of occupant ingress/egress when the power drive coupling mechanism is in an engaged condition. The power drive coupling mechanism (26) automatically lowers a seat cushion frame towards a vehicle floor and returns the seat cushion frame to the upright in-use position when the power drive coupling mechanism is in a disengaged condition.