A system for searching and ranking modifiable videos in a multimedia messaging application (MMA) is provided. In one example embodiment, the system includes a database configured to store modifiable videos, the modifiable videos being associated with text messages and rankings, a processor, and a memory storing processor-executable codes, wherein the processor is configured to implement the following operations upon executing the processor-executable codes: receiving, via the MMA, an input of a user; selecting, based on the input, a list of relevant modifiable videos from the database; rendering, via the MMA, the list of relevant modifiable videos for viewing by the user; determining that the user has shared a modifiable video from the list; storing an information concerning the list and the shared modifiable video into a statistical log; and updating, based on the information in the statistical log, the rankings of the modifiable videos in the database.