A communication device (100; 100a) has a processing device (110), a user interface (120), and a short-range wireless communication transceiver (130). The short- range wireless communication transceiver (130) is configured for receiving a short- range wireless communication signal (S) from another communication device (100b). The processing device (110) is configured for reading a communication identifier (CI) of the received short-range wireless communication signal (S), determining - based on the communication identifier (CI) - a particular audio/visual/audiovisual media content (140a) among a plurality of possible media contents (140), controlling the user interface (120) to present the particular media content (140a) to a user (1a) of the communication device (100; 100a), and controlling the user interface (120) to receive an input (INP) from the user (1a). Conditionally upon having received the input (INP) from the user (1a), the processing device (110) is configured for causing the communication device (100; 100a) to perform an action (ACT).