A lamp assembly for a vehicle includes a plurality of light-emitting diodes (LEDs) mounted in or on the vehicle and arranged in a linear pattern. An elongated optical member is disposed longitudinally along the linear pattern of LEDs. The elongated optical member is configured to receive light emitted from the LEDs and project a corresponding plurality of lit images. A vehicle lamp assembly includes a plurality of LEDs mounted to a printed- circuit board to form a linear array. A primary light pipe is disposed adjacent to the linear array of LEDs and aligned longitudinally along the linear array of LEDs, such that light emitted from each of the LEDs of the linear array traverses radially through the primary light pipe.