An Augmented Reality/Virtual Reality (AR/VR) image display method is provided. The AR/VR method includes determining a first field of view corresponding to a total display area; determining a second field of view corresponding to a reduced display area; obtaining a screen resolution corresponding to the first field of view; determining a reduced image resolution based on the first field of view, the second field of view, and the screen resolution; rendering an intermediate image based on the reduced image resolution and the second field of view; and transmitting data signals of the intermediate image to an integrated circuit connected to a display panel.