The present disclosure provides an information exchange method and apparatus, a device, a storage medium and a program product. According to the information exchange method provided in the present disclosure, a reply instruction for target information in an information display interface is acquired, and a target video for replying to the target information is inputted in a photographing interface, so as to reply to the target information in the information display interface, so that the reply content has a more obvious intention due to the feature of a video carrying a large amount of information, thereby increasing the reply efficiency of a replier, and enabling easy understanding of a user.