Methods, apparatus, systems, and articles of manufacture are disclosed to identify candidates for media asset qualification. Example apparatus disclosed herein include a media creditor to determine whether to credit a first media asset to linear media or non-linear media, the non-linear media including subscription video on demand (SVOD). Disclosed example apparatus also include a media asset candidate controller to: classify the first media asset as a non-candidate for media asset qualification in response to the first media asset being credited to the linear media or the non-linear media. In some examples, the media asset candidate controller is to determine whether to classify the first media asset as a candidate for media asset qualification based on whether the first media asset remains uncredited by the media creditor and the first media asset overlaps a streaming period.