A method for providing product information based on the shelf life of a product disclosed herein may comprise the steps of: checking a first item provided in a product sales service and having first identification information; checking the remaining shelf lives of a plurality of stock keeping units (SKU) corresponding to the first item in a fulfillment center; allocating, as a second item having second identification information, a first set of SKUs having remaining shelf lives corresponding to a first condition among the plurality of SKUs; and providing information about the second item to user terminals using the product sales service.