Disclosed is a display apparatus. The display apparatus comprises: a display; a user interface; a memory for storing information about a region of interest for each of game types; a plurality of LEDs provided in one region of the display and emitting light in different colors; and a processor. The processor may: when information related to a game type is selected through the user interface, identify a region of interest corresponding to a selected game type on the basis of information stored in the memory; and control light-emitting states of the plurality of LEDs on the basis of RGB grayscale data of pixels corresponding to the region of interest identified in a game image provided through the display.