摘要:
A client assistant, sometimes called a browser helper, runs on a client computer. The client assistant monitors a user's browsing activities and infers one or more next documents that are most likely to be requested by the user. The client assistant attempts to locate a fresh copy of the inferred next document within a client cache. If a fresh copy of the inferred document is not found in the client cache, the client assistant submits a document download request to a document server.
摘要:
Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要:
Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
摘要:
The usefulness of content (target content), such as advertisements, may be increased by determining additional content and providing such additional content in association with the content. The target content may be text, a Web page, a URL, a search query, etc. The additional content might be related suggested queries (e.g. "Try a search for...."), news articles (or excerpts or summaries thereof), reviews (or excerpts or summaries thereof), advertisements, user group messages, etc.