METHODS FOR DELIVERING INFORMATION THAT FACILITATE CONVERGENCE OF PROGRAMMING WITH INTERNET AND OTHER MEDIA USAGE
    55.
    发明公开
    METHODS FOR DELIVERING INFORMATION THAT FACILITATE CONVERGENCE OF PROGRAMMING WITH INTERNET AND OTHER MEDIA USAGE 审中-公开
    VERFAHREN ZUM ABLIEFERN VON INFORMATIONEN,DIE DAS ZUSAMMENLAUFEN DER PROGRAMMIERUNG MIT DER BENUTZUNG DES INTERNETS UND ANDERER MEDIEN ERLEICHTERN

    公开(公告)号:EP1277339A4

    公开(公告)日:2003-07-30

    申请号:EP00992725

    申请日:2000-12-14

    申请人: O2 HOLDINGS L L C

    摘要: A method is disclosed for displaying a commercial to a television viewer. The method has a first step of: (a) transmitting a television signal such that a first area of a television monitor screen (30) displays a commercial, and such that a visually distinct stripe runs horizontally across the bottom of the television screen (30). The stripe displays information that is descriptive at least of an Internet (18) address of a site that is related to goods or services depicted in the commercial. The method has a second step of: (b) either during the commercial or after the commercial, operating a device that provides Internet (18) access to reach the site using the displayed information. In the preferred embodiment the television monitor screen (30) has a total height, and the stripe has a height that comprises about 12 % of the total height.

    摘要翻译: 公开了一种向电视观众显示广告的方法。 该方法具有第一步骤:(a)发送电视信号,使得电视监视器屏幕(30)的第一区域显示广告,并且使得视觉上不同的条纹横跨电视屏幕(30)的底部水平延伸 )。 条纹显示的信息至少描述了与商业广告中描述的商品或服务相关的网站(18)地址。 该方法具有第二步骤:(b)在商业广告或商业广告之后,操作提供因特网(18)访问以使用所显示的信息到达网站的设备。 在优选实施例中,电视监视器屏幕(30)具有总高度,并且条纹具有包括总高度的大约12%的高度。

    Methods and apparatus for the display of advertising material during personal versatile recorder trick play modes
    56.
    发明公开
    Methods and apparatus for the display of advertising material during personal versatile recorder trick play modes 审中-公开
    在PVR特技播放模式的方法和设备广告材料的可视化

    公开(公告)号:EP1289290A2

    公开(公告)日:2003-03-05

    申请号:EP02018422.2

    申请日:2002-08-16

    IPC分类号: H04N5/783

    摘要: The present invention relates to the display of advertising material on a personal versatile recorder (PVR) 10 during trick play modes. Television or other program material 20 is stored on a PVR. Advertising material is also stored on the PVR. One or more memory devices (e.g., program file 20 and ad file 30) may be provided for storing the program material and advertising material on the PVR. A display engine 40 is provided which is associated with the one or more memory devices for providing display output 50. A motion control engine 70 is used to direct the display engine 40 to merge the advertising material 30 with the program material 20 during PVR trick play modes such that the advertising material 30 is displayed, e.g., on a display device 100. The trick play modes may include pause, scan forward, scan backward, jump, still frame display, and the like. An ad selection engine 60 may be provided for controlling the advertising material to be displayed.

    摘要翻译: 本发明中的特技播放模式涉及广告材料上的个人多功能记录器(PVR)10的显示。 电视或其他程序材料20被存储在PVR。 因此,广告材料存储在PVR。 一个或多个存储器设备(E. G.,程序文件20和广告文件30)可以被提供用于在PVR存储节目素材和广告材料。 显示引擎40被用于提供显示输出50提供所有这一切都与所述一个或多个存储器设备相关联的发动机70被用于引导显示引擎40到PVR特技播放期间的广告材料30与节目材料20合并的运动控制 检查模式所做的广告材料30被显示时,例如,在显示装置100上的特技播放模式可以包括休息,扫描向前,向后扫描,跳跃,静止帧显示,等。 广告选择引擎60可以提供用于控制广告材料显示。

    USING A DIGITAL VIDEO EFFECT TO GENERATE A VIDEO STREAM
    59.
    发明公开
    USING A DIGITAL VIDEO EFFECT TO GENERATE A VIDEO STREAM 审中-公开
    VERWENDUNG EINES DIGITALVIDEOEFFEKTS ZUR ERZEUGUNG EINES VIDEO-STREAMS

    公开(公告)号:EP3108662A4

    公开(公告)日:2017-07-19

    申请号:EP15752406

    申请日:2015-02-18

    发明人: HUNDEMER HANK J

    摘要: In one aspect, a method involves (i) accessing data representing a traffic schedule for a television broadcast; (ii) selecting a record from the traffic schedule, wherein the record identifies a video source; (iii) determining a type of the identified video source; (iv) using the determined type of the identified video source as a basis to select a DVE; and (v) causing a computing device to run the selected DVE, wherein running the selected DVE causes the computing device to generate a modified version of an input video stream received from the identified video source.

    摘要翻译: 在一个方面,一种方法涉及(i)访问表示电视广播的业务时间表的数据; (ii)从所述业务时间表中选择记录,其中所述记录标识视频源; (iii)确定所识别的视频源的类型; (iv)使用所确定的所识别的视频源的类型作为选择DVE的基础; (v)使计算设备运行所选DVE,其中运行所选DVE使所述计算设备生成从所识别的视频源接收的输入视频流的修改版本。