公开(公告)号：EP2332111B1

公开(公告)日：2015-10-28

申请号：EP09805554.4

申请日：2009-08-06

Applicant: Invidi Technologies Corporation

Inventor： SHEEHAN, Patrick ,  ANDERSON, Bruce ,  WILSON, Daniel ,  PETERSON, Alden, Lloyd

IPC: H04N21/2389 ,  H04N21/25 ,  H04N21/258 ,  H04N21/266 ,  H04N21/2668 ,  H04N21/433 ,  H04N21/4385 ,  H04N21/81 ,  H04N21/435

CPC classification number: H04N21/435 ,  H04N7/17336 ,  H04N21/2389 ,  H04N21/252 ,  H04N21/25883 ,  H04N21/26616 ,  H04N21/2668 ,  H04N21/4331 ,  H04N21/4385 ,  H04N21/812

Abstract: A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household

公开(公告)号：EP2332111A2

公开(公告)日：2011-06-15

申请号：EP09805554.4

申请日：2009-08-06

Applicant: Invidi Technologies Corporation

Inventor： SHEEHAN, Patrick ,  ANDERSON, Bruce ,  WILSON, Daniel ,  PETERSON, Alden, Lloyd

IPC: G06Q30/00

CPC classification number: H04N21/435 ,  H04N7/17336 ,  H04N21/2389 ,  H04N21/252 ,  H04N21/25883 ,  H04N21/26616 ,  H04N21/2668 ,  H04N21/4331 ,  H04N21/4385 ,  H04N21/812

Abstract: A broadcast targeting system is provided where third party database information is utilized in conjunction with broadcast network client information to identify households within the broadcast network including one or more desired recipients of targeted assets. In instances where a user equipment device of the targeted household includes multiple users (i.e., a multiple-user device), use of third party data in conjunction with an indication of which household member is currently using the multiple user device (e.g., set top box, etc.) allows for more effectively delivering assets targeted to a specific member(s) of the household

Abstract translation: 提供一种广播目标系统，其中第三方数据库信息与广播网络客户端信息一起使用以识别广播网络内的家庭，包括一个或多个期望的目标资产接收者。 在目标家庭的用户设备包括多个用户（即，多用户设备）的情况下，结合使用第三方数据结合哪个家庭成员当前正在使用多用户设备的指示（例如，机顶盒 盒子等）允许更有效地提供针对家庭的特定成员的资产