公开(公告)号：US20090018907A1

公开(公告)日：2009-01-15

申请号：US11776150

申请日：2007-07-11

申请人： Patrick J. McCarthy ,  David E. Barousse, JR. ,  Luke Walsh ,  Brad Nelson ,  Joseph P. Garstka ,  Charles Brian O'Kelley

发明人： Patrick J. McCarthy ,  David E. Barousse, JR. ,  Luke Walsh ,  Brad Nelson ,  Joseph P. Garstka ,  Charles Brian O'Kelley

IPC分类号： G06Q30/00

CPC分类号： G06Q30/08 ,  G06Q30/02 ,  G06Q30/0247 ,  G06Q30/0275 ,  G06Q30/0277

摘要： There are methods and apparatus, including computer program products, for receiving an ad call from a client computing system, determining whether an instance of the ad call was previously-received, and if so, designating a first ad creative supplier associated with the previous instance of the ad call as ineligible to participate in an auction in which a second ad creative supplier is selected to serve an ad creative responsive to the ad call.

摘要翻译： 有一些方法和装置，包括计算机程序产品，用于从客户端计算系统接收广告呼叫，确定是否先前接收到广告呼叫的实例，如果是，则指定与先前实例相关联的第一个广告创意供应商 的广告呼叫不符合参与拍卖的选择，其中第二广告创意供应商被选择以响应于该广告呼叫来投放广告创意。