公开(公告)号：US20080243593A1

公开(公告)日：2008-10-02

申请号：US12055391

申请日：2008-03-26

申请人： Kyung Sun Ko ,  Minuk Kim

发明人： Kyung Sun Ko ,  Minuk Kim

IPC分类号： G06Q30/00 ,  G06F7/06 ,  G06F17/30

CPC分类号： G06Q30/02 ,  G06Q30/0204 ,  G06Q30/0224

摘要： A method for providing advertising content received from an advertiser comprises: receiving at least one advertising content associated with at least one target user group, and at least one search keyword associated with the at least one advertising content from an advertiser; associating the at least one target user group with at least one demographic category of users; storing the at least one advertising content in association with the at least one demographic category and the at least one search keyword in an advertisement database; detecting a search request from a user; obtaining user profile information associated with the user; retrieving advertising content from the advertisement database corresponding to demographic information contained in the obtained user profile information and the at least one search keyword received from the user; and displaying at least a portion of the retrieved advertising content to the user. The advertising contents include at least one search keyword and brief description, such as a title and/or description of the advertised subject matter.

摘要翻译： 用于提供从广告商接收的广告内容的方法包括：接收与至少一个目标用户组相关联的至少一个广告内容，以及与来自广告主的所述至少一个广告内容相关联的至少一个搜索关键字; 将所述至少一个目标用户组与所述用户的至少一个人口统计类别相关联; 在所述广告数据库中存储与所述至少一个人口统计类别和所述至少一个搜索关键字相关联的所述至少一个广告内容; 检测来自用户的搜索请求; 获取与用户相关联的用户简档信息; 从所述广告数据库检索对应于所获得的用户简档信息中包含的人口统计信息的广告内容和从所述用户接收的所述至少一个搜索关键字; 以及将所检索的广告内容的至少一部分显示给所述用户。 广告内容包括至少一个搜索关键字和简要描述，例如广告主题的标题和/或描述。

公开(公告)号：US20080172271A1

公开(公告)日：2008-07-17

申请号：US12014196

申请日：2008-01-15

申请人： Wu Sic Wee ,  Min Uk Kim ,  Kyung Sun Ko

发明人： Wu Sic Wee ,  Min Uk Kim ,  Kyung Sun Ko

IPC分类号： G06F17/00

CPC分类号： G06Q30/02 ,  G06Q30/0201

摘要： A charging method of an Internet advertisement is provided. A method of monitoring an invalid click on a search advertisement, the method including: tracking user's activities after clicking a web site which is displayed as online advertisement, based, at least in part, upon predetermined rules; collecting the tracking information of the user's activities; analyzing at least one activity pattern of the user's activities based, at least in part, upon the collected tracking information; and determining if the user's click is an invalid click based, at least in part, upon the analyzed activity pattern and a predetermined reference value.

摘要翻译： 提供了一种互联网广告的收费方法。 一种监视搜索广告的无效点击的方法，所述方法包括：至少部分地基于预定规则，在点击显示为在线广告的网站之后跟踪用户的活动; 收集用户活动的跟踪信息; 至少部分地基于收集的跟踪信息来分析用户活动的至少一个活动模式; 以及至少部分地基于分析的活动模式和预定的参考值来确定用户的点击是否是无效点击。