公开(公告)号：US07912898B2

公开(公告)日：2011-03-22

申请号：US11974582

申请日：2007-10-15

申请人： Peter Gold ,  Randall K. Thomas ,  Joseph M. DiGregorio

发明人： Peter Gold ,  Randall K. Thomas ,  Joseph M. DiGregorio

IPC分类号： G06F15/16

CPC分类号： G06Q30/02 ,  G06Q30/0203 ,  G06Q30/0245

摘要： A system and method is provided for enabling respondents at their computer systems to connect via a browser with a server computer over a network, such as the Internet, and receive an initial set of survey questions on one or more pages during which primary images are downloaded into the browser's cache but are not presented to each respondent as they are each displayed into a small (e.g. 1 by 1) pixel area on display of the respondent's computer system and thus are not detectable by respondents. After receiving answers to such questions for each of the respondents, the server computer directs the browser of each respondent computer with at least one survey question in which the primary image is displayed from the browser's cache for a brief interval of time to the respondent, and the respondent answers the question with respect to the primary image. Different survey questions may be presented to the respondent having different timed displayed primary images. The results of the survey questions and the answers after each timed displayed primary image are registered at the server computer. The primary images may be images of store shelves of different product packages, advertisements, or product having different features, in which the questions relate to recall or findability of a target element, such as a product package, a feature of an advertisement, or a product feature, respectively, in the primary image.

摘要翻译： 提供了一种系统和方法，用于使其计算机系统的受访者能够通过诸如因特网的网络经由浏览器与服务器计算机进行连接，并且在主图像被下载的一个或多个页面上接收初始的一组调查问题 进入浏览器的缓存，但不显示给每个受访者，因为它们显示在受访者的计算机系统的显示器上的小（例如1比1）像素区域中，因此不被受访者检测。 在收到每个受访者的这些问题的答案之后，服务器计算机将每个受访计算机的浏览器引导至少一个调查问题，其中主要图像在浏览器的缓存中短暂的时间间隔向受访者显示，以及 答辩人回答有关主要形象的问题。 可能会向具有不同定时显示的主要图像的受访者呈现不同的调查问题。 调查问卷的结果和每次定时显示的主要图像后的答案都在服务器计算机上注册。 主要图像可以是不同产品包，广告或具有不同特征的产品的商店货架的图像，其中的问题涉及目标元件的回收或可找到性，例如产品包，广告的特征或 产品功能分别在主图像中。

公开(公告)号：US07302475B2

公开(公告)日：2007-11-27

申请号：US10783733

申请日：2004-02-20

申请人： Peter Gold ,  Randall K. Thomas ,  Joseph M. DiGregorio

发明人： Peter Gold ,  Randall K. Thomas ,  Joseph M. DiGregorio

IPC分类号： G06F15/16

CPC分类号： G06Q30/02 ,  G06Q30/0203 ,  G06Q30/0245

摘要： A system and method is provided for enabling respondents at their computer systems to connect via a browser with a server computer over a network and receive an initial set of survey questions on one or more pages during which primary images are downloaded into the browser's cache but are not presented to each respondent as they are each displayed into a small pixel area on display of the respondent's computer system and thus are not detectable or are not discernable by respondents. The server computer directs the browser of each respondent computer with at least one survey question in which the primary image is displayed from the browser's cache for a brief interval of time to the respondent, and the respondent answers the question with respect to the primary image. After each timed displayed primary image, survey question answer(s) are registered at the server computer.

摘要翻译： 提供了一种系统和方法，用于使他们的计算机系统上的受访者能够通过网络通过浏览器与服务器计算机进行连接，并且在主图像被下载到浏览器的缓存中的一个或多个页面上接收初始的一组调查问题， 没有呈现给每个受访者，因为它们显示在受访者的计算机系统的显示器上的小像素区域中，因此不被检测者察觉或不被受访者识别。 服务器计算机将每个受访计算机的浏览器引导至少一个调查问题，其中将主图像从浏览器的缓存中显示出短暂的时间间隔给答复者，并且答复者回答关于主图像的问题。 在每次定时显示主图像之后，在服务器计算机上注册调查问题答案。