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公开(公告)号:US20240020725A1
公开(公告)日:2024-01-18
申请号:US18474163
申请日:2023-09-25
Applicant: Apple Inc.
Inventor: Erik C. NEUENSCHWANDER , Jason A. NOVAK , Joseph A. TYSON , Dana J. DUBOIS , Jakob D. SWANK , Darren M. LEW , Dmitriy Y. FILYUSHIN , Katherine B. SKINNER , Ross F. LEBEAU , Payam MIRRASHIDI , Guy L. TRIBBLE , Jeffrey L. ROBBIN , Sam H. GHARABALLY
IPC: G06Q30/0242 , H04L9/40
CPC classification number: G06Q30/0243 , H04L63/0428
Abstract: A technique that can be implemented by the digital asset repository, and includes the steps of (1) receiving, from a first application executing on the first computing device, a request to access information associated with a second application managed by the digital asset repository, wherein the request: (i) is transmitted in response to a selection of a user interface that is displayed by the first application and that relates to the second application, and (ii) includes a set of parameters that is provided by a remote server and that specifies at least one utilization requirement pertaining to the second application; (2) receiving, from the second application, an indication that activity associated with the second application has been performed; (3) determining, based on the indication, that the at least one utilization requirement is satisfied; and (4) providing the set of parameters to a metrics manager executing on a second computing device.
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公开(公告)号:US20190266631A1
公开(公告)日:2019-08-29
申请号:US16146796
申请日:2018-09-28
Applicant: Apple Inc.
Inventor: Erik C. NEUENSCHWANDER , Jason A. NOVAK , Joseph A. TYSON , Dana J. DUBOIS , Jakob D. SWANK , Darren M. LEW , Dmitriy Y. FILYUSHIN , Katherine B. SKINNER , Ross F. LeBEAU , Payam MIRRASHIDI , Guy L. TRIBBLE , Jeffrey L. ROBBIN , Sam H. GHARABALLY
Abstract: The embodiments set forth techniques for managing advertisement attributions. A first technique can be implemented by an “app store” application, and include the steps of (1) receiving, from a first user application, a request to view a second user application, where the request includes a set of digitally-signed parameters that are specific to an advertising campaign (provided by an advertisement network) for the second user application that is presented by the first user application. In turn, and in response to identifying that the second user application satisfies at least one criterion, the app store application provides the set of digitally-signed parameters to an advertisement metrics manager that: (i) verifies the set of digitally-signed parameters, and (ii) indicates, to the advertisement network, that business logic should be carried out in association with the first user application and the second user application. A second technique for managing advertisement attributions is also disclosed.
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