公开(公告)号：US20220122124A1

公开(公告)日：2022-04-21

申请号：US17564364

申请日：2021-12-29

Applicant: Beijing Baidu Netcom Science Technology Co., Ltd.

Inventor： Yafei LI ,  Shichen SHAO ,  Shouxun WANG

IPC: G06Q30/02

Abstract: A method of recommending content, an electronic device, and a computer-readable storage medium, relate to a field of artificial intelligence, especially a field of intelligent recommendation. The method includes: determining a target content from candidate contents based on a query of a user, the candidate contents being determined based on a content-related user attention; determining an estimated user cost for acquiring the target content, based on a historical click-through rate for the target content, a historical conversion rate for the target content, and a historical user cost for acquiring the target content; determining one or more recommendation scores for the target content based on the estimated user cost; and recommending a content to the user based on the one or more recommendation scores.