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公开(公告)号：US08909546B2
公开(公告)日：2014-12-09
申请号：US12492569
申请日：2009-06-26
申请人： Eric J. Horvitz , Brett D. Brewer , Mary P. Czerwinski , Melissa W. Dunn , Karim T. Farouki , Jason Garms , Alexander G. Gounares , Milind V. Mahajan , Jayaram NM Nanduri , Timothy D. Sharpe , Darrell Leroy Blegen
发明人： Eric J. Horvitz , Brett D. Brewer , Mary P. Czerwinski , Melissa W. Dunn , Karim T. Farouki , Jason Garms , Alexander G. Gounares , Milind V. Mahajan , Jayaram NM Nanduri , Timothy D. Sharpe , Darrell Leroy Blegen
CPC分类号： H04L63/104 , G06Q30/02 , G06Q30/0254 , G06Q30/0277 , H04L67/22 , H04L67/306
摘要： The claimed subject matter relates to an architecture that can mitigate privacy concerns in connection with ad targeting or data collection. In particular, architecture can be included in a personal mobile communication device such as a cell phone. During communication transactions between the host device and a peer device, shared information can be extracted either from content included in the communication or from metadata. Based upon the shared information, a social graph maintained on the host device can be updated. In addition, the host device can receive a large set of ads and select or tailor a custom ad from the set based upon the social graph.
摘要翻译： 所要求保护的主题涉及可以减轻与广告定向或数据收集有关的隐私问题的架构。 特别地，架构可以包括在诸如手机的个人移动通信设备中。 在主机设备和对等设备之间的通信交易期间，可以从通信中包含的内容或从元数据中提取共享信息。 基于共享信息，可以更新在主机设备上维护的社交图。 此外，主机设备可以接收大量广告，并根据社交图表从该集合中选择或定制自定义广告。
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公开(公告)号：US20090265242A1
公开(公告)日：2009-10-22
申请号：US12492569
申请日：2009-06-26
申请人： Eric J. Horvitz , Brett D. Brewer , Mary P. Czerwinski , Melissa W. Dunn , Karim T. Farouki , Jason Garms , Alexander G. Gounares , Milind V. Mahajan , Jayaram NM. Nanduri , Timothy D. Sharpe , Darrell Leroy Blegen
发明人： Eric J. Horvitz , Brett D. Brewer , Mary P. Czerwinski , Melissa W. Dunn , Karim T. Farouki , Jason Garms , Alexander G. Gounares , Milind V. Mahajan , Jayaram NM. Nanduri , Timothy D. Sharpe , Darrell Leroy Blegen
CPC分类号： H04L63/104 , G06Q30/02 , G06Q30/0254 , G06Q30/0277 , H04L67/22 , H04L67/306
摘要： The claimed subject matter relates to an architecture that can mitigate privacy concerns in connection with ad targeting or data collection. In particular, architecture can be included in a personal mobile communication device such as a cell phone. During communication transactions between the host device and a peer device, shared information can be extracted either from content included in the communication or from metadata. Based upon the shared information, a social graph maintained on the host device can be updated. In addition, the host device can receive a large set of ads and select or tailor a custom ad from the set based upon the social graph.
摘要翻译： 所要求保护的主题涉及可以减轻与广告定向或数据收集有关的隐私问题的架构。 特别地，架构可以包括在诸如手机的个人移动通信设备中。 在主机设备和对等设备之间的通信交易期间，可以从通信中包含的内容或从元数据中提取共享信息。 基于共享信息，可以更新在主机设备上维护的社交图。 此外，主机设备可以接收大量广告，并根据社交图表从该集合中选择或定制自定义广告。
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公开(公告)号：US08763150B2
公开(公告)日：2014-06-24
申请号：US12487020
申请日：2009-06-18
CPC分类号： G06F21/00 , G06F21/6245 , G06Q10/10 , G16H10/60 , H04L9/32 , H04L2209/42
摘要： The claimed subject matter relates to an architecture that can leverage private affinities in order to facilitate or enrich relationships between people. In particular, the architecture can receive a profile associated with a user wherein the profile includes a set of private affinities that are cryptographically protected from public inspection. The architecture can decrypt and/or cryptographically compare a private affinity from the profile to an affinity in a disparate profile (associated with a disparate user) in order to identify a matching affinity. Once a matching affinity is identified, a message indicating such can be provided to the user along with a request to publish certain revealed information to the disparate user, possibly based upon a mutual exchange of commensurate information from the disparate user.
摘要翻译： 所要求保护的主题涉及可以利用私人亲和力以便于或丰富人之间的关系的架构。 特别地，该体系结构可以接收与用户相关联的简档，其中该简档包括密码保护以免公开检查的一组私人关联。 该体系结构可以解密和/或加密比较私有关系从简档到不同配置文件（与不同的用户相关联）中的亲和性，以便识别匹配的亲和度。 一旦识别了匹配关联，则可以基于相互交换来自不同用户的相应信息，可以向用户提供指示这样的消息以及向不同的用户发布某些显示的信息的请求。
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公开(公告)号：US20110055930A1
公开(公告)日：2011-03-03
申请号：US12487020
申请日：2009-06-18
CPC分类号： G06F21/00 , G06F21/6245 , G06Q10/10 , G16H10/60 , H04L9/32 , H04L2209/42
摘要： The claimed subject matter relates to an architecture that can leverage private affinities in order to facilitate or enrich relationships between people. In particular, the architecture can receive a profile associated with a user wherein the profile includes a set of private affinities that are cryptographically protected from public inspection. The architecture can decrypt and/or cryptographically compare a private affinity from the profile to an affinity in a disparate profile (associated with a disparate user) in order to identify a matching affinity. Once a matching affinity is identified, a message indicating such can be provided to the user along with a request to publish certain revealed information to the disparate user, possibly based upon a mutual exchange of commensurate information from the disparate user.
摘要翻译： 所要求保护的主题涉及可以利用私人亲和力以便于或丰富人之间的关系的架构。 特别地，该体系结构可以接收与用户相关联的简档，其中该简档包括密码保护以免公开检查的一组私人关联。 该体系结构可以解密和/或加密比较私有关系从简档到不同配置文件（与不同的用户相关联）中的亲和性，以便识别匹配的亲和度。 一旦识别了匹配关联，则可以基于相互交换来自不同用户的相应信息，可以向用户提供指示这样的消息以及向不同的用户发布某些显示的信息的请求。
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