公开(公告)号：US20170053322A1

公开(公告)日：2017-02-23

申请号：US14830709

申请日：2015-08-19

Applicant: GOOGLE INC.

Inventor： Nandan Dixit ,  Amit Agarwal ,  Suman Gundapaneni ,  Tao Huang ,  Gaurav Bhaya

IPC: G06Q30/02 ,  H04M3/51

CPC classification number: G06Q30/0275 ,  H04M3/5183 ,  H04M7/003 ,  H04M2203/405

Abstract: An advertising system receives an advertisement from a merchant system and receives data from a call center associated with the merchant system and with the advertisement. The advertising system determines a call center occupancy at the merchant system call center. The advertising system determines a first bid for an advertising space auction based on the call center occupancy and transmits the first bid to an advertising platform hosting the advertising space auction. The advertising system receives a notice of progress of the advertising space auction from the advertising platform system. If the advertising space auction is still open, the advertising system determines the current call center capacity and adjusts the first bid for the auction based on the current call center capacity. The advertisement is displayed on a user computing device. When a user selects the advertisement, the user computing device dials the merchant system call center.

Abstract translation: 广告系统从商家系统接收广告，并从与商户系统相关联的呼叫中心和广告接收数据。 广告系统确定商家系统呼叫中心的呼叫中心占用。 广告系统基于呼叫中心占有率确定广告空间拍卖的第一投标，并将第一投标传送到托管广告空间拍卖的广告平台。 广告系统从广告平台系统接收广告空间拍卖的进展通知。 如果广告空间拍卖仍然开放，广告系统将根据当前的呼叫中心容量确定当前的呼叫中心容量并调整拍卖的首次出价。 广告显示在用户计算设备上。 当用户选择广告时，用户计算设备拨打商家系统呼叫中心。