公开(公告)号：US20140181634A1

公开(公告)日：2014-06-26

申请号：US13722829

申请日：2012-12-20

Applicant: Google, Inc.

Inventor： Adam J. Compain ,  Mo-Gyung Rhim

IPC: G06F17/22

CPC classification number: G06F3/0481 ,  G06F3/04842 ,  G06F3/04845 ,  G06F3/0485 ,  G06F17/2247 ,  G06F17/24

Abstract: Systems, methods performed by data processing apparatus and computer storage media encoded with computer programs for receiving feedback from a client device at which a presentation page of content items is displayed, the received feedback relating to an affirmative act performed by the user, determining, based at least in part on the received feedback, whether the user is likely to perform a predetermined action relative to one or more of the content items, based on a result of the determining, selectively identifying one or more replacement content items and transmitting the one or more identified replacement content items to the client device for display in the presentation page in place of one or more of the plurality of content items.

Abstract translation: 由数据处理装置执行的系统，由计算机程序编码的计算机存储介质执行的方法，用于从显示内容项目的呈现页面的客户端设备接收反馈，接收到的与用户执行的肯定行为有关的反馈，基于 至少部分地基于接收到的反馈，基于确定的结果，用户是否可能执行相对于一个或多个内容项目的预定动作，选择性地识别一个或多个替换内容项目并且发送一个或多个 更多地识别的替换内容项目到客户端设备，以便在演示页面中代替多个内容项目中的一个或多个。