公开(公告)号：US20150348139A1

公开(公告)日：2015-12-03

申请号：US14733714

申请日：2015-06-08

Applicant: Google Inc.

Inventor： Andrew E. Silverman ,  Kai Chen ,  Abhinay Sharma ,  Scott S. Benson ,  James A. Gallagher ,  Markus Mock ,  Bhavesh R. Mehta ,  Nicholas C. Fox ,  Angshuman Guha ,  Tomas Lloret Llinares

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/02 ,  G06Q30/0276 ,  G06Q30/0601 ,  G06Q40/12

Abstract: An advertiser specifies a conversion-based bid for a conversion event associated with an ad. If a conversion event occurs for the ad, an effective conversion-based bid can be adjusted by a risk premium associated with the ad. An account associated with the advertiser can be debited based upon the adjusted effective conversion-based bid.

Abstract translation: 广告客户指定与广告相关联的转化事件的基于转化的出价。 如果广告发生转化事件，则可以通过与广告相关联的风险溢价来调整有效的基于转化的出价。 与广告客户相关联的帐户可以根据调整后的有效转换出价进行借记。

公开(公告)号：US20170345023A1

公开(公告)日：2017-11-30

申请号：US15666378

申请日：2017-08-01

Applicant: Google Inc.

Inventor： Abhinay Sharma ,  Kai Chen

IPC: G06Q30/02

CPC classification number: G06Q30/02

Abstract: In response to a conversion action associated with an online advertisement (“ad”), an advertiser associated with the ad generates a unique identifier (e.g., a pseudo random number), which is transmitted to a payment system through a user device. In some implementations, the unique identifier can be generated by a payment system in response to a request from an advertiser. The advertiser stores the unique identifier in a secure location that is accessible by the payment system. The payment system compares the received unique identifier with the stored unique identifier. If the received unique identifier matches the stored unique identifier, and if the received unique identifier was not previously generated by the advertiser, then the payment system deems the conversion action to be valid.