Dynamic insertion of content items into resources

    公开(公告)号:US09940646B2

    公开(公告)日:2018-04-10

    申请号:US14510252

    申请日:2014-10-09

    Applicant: Google Inc.

    CPC classification number: G06Q30/0277 G06F17/30905 G06K9/00463

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Publisher input is received regarding acceptable content item types and sizes for inclusion with other content in a publication. Publisher input is received regarding how often content items are to appear in the publication. Identification is received of a user device that will render the publication as an article. The other content is evaluated including formatting the article as a single scrolling page, including defining logical pages with boundaries determined by formatted content blocks and based on display capabilities of the user device. Based on the evaluating, content items are selected for presentation along with the other content when presenting the article on the user device, including dynamically determining a number, types and placement of content items based on the logical pages and properties of the user device.

    DYNAMIC INSERTION OF CONTENT ITEMS INTO RESOURCES
    2.
    发明申请
    DYNAMIC INSERTION OF CONTENT ITEMS INTO RESOURCES 有权
    内容项目动态插入资源

    公开(公告)号:US20150134465A1

    公开(公告)日:2015-05-14

    申请号:US14510252

    申请日:2014-10-09

    Applicant: Google Inc.

    CPC classification number: G06Q30/0277 G06F17/30905 G06K9/00463

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. Publisher input is received regarding acceptable content item types and sizes for inclusion with other content in a publication. Publisher input is received regarding how often content items are to appear in the publication. Identification is received of a user device that will render the publication as an article. The other content is evaluated including formatting the article as a single scrolling page, including defining logical pages with boundaries determined by formatted content blocks and based on display capabilities of the user device. Based on the evaluating, content items are selected for presentation along with the other content when presenting the article on the user device, including dynamically determining a number, types and placement of content items based on the logical pages and properties of the user device.

    Abstract translation: 方法,系统和装置包括在计算机可读存储介质上编码的计算机程序,包括用于提供内容的方法。 收到有关可接受的内容项目类型和大小的出版商输入,以便与发布中的其他内容一起包含。 收到发布商的输入,了解内容项在出版物中的显示频率。 接收到将作为文章呈现出版物的用户设备的标识。 评估其他内容,包括将文章格式化为单个滚动页面,包括定义具有由格式化内容块确定的边界的逻辑页面并且基于用户设备的显示能力。 基于评估,当在用户设备上呈现文章时,选择内容项目与其他内容一起呈现,包括基于用户设备的逻辑页面和属性来动态地确定内容项目的数量,类型和布局。

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