公开(公告)号：US09619117B2

公开(公告)日：2017-04-11

申请号：US14038469

申请日：2013-09-26

Applicant: Google Inc.

Inventor： Sissie Ling-le Hsiao ,  Eric Ewald ,  Theodore Nicholas Choc ,  Cameron Michael Tangney

IPC: G06F7/00 ,  G06F17/30 ,  G06F3/0484 ,  G06Q30/02

CPC classification number: G06F3/0484 ,  G06F17/30867 ,  G06Q30/0241

Abstract: Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for receiving information regarding a plurality of conversion paths. Each conversion path includes one or more user interactions, corresponds to a user, and ends with a conversion interaction. A list of channel groups is received. Each channel group includes a name and one or more group rules that refer to the characteristics of one or more user interactions of the plurality of conversion paths. Each user interaction in the plurality of conversion paths is grouped based upon the list of channel groups. A selection of channels to visualize is received and for each of the selected channels to visualize the user interactions are aggregated based upon the channel group of the user interaction and a position of the user interaction within the conversion path. Information regarding the aggregated user interactions for each of the selected channels is provided.

公开(公告)号：US20150007081A1

公开(公告)日：2015-01-01

申请号：US14038469

申请日：2013-09-26

Applicant: Google Inc.

Inventor： Sissie Ling-le Hsiao ,  Eric Ewald ,  Theodore Nicholas Choc ,  Cameron Michael Tangney

IPC: G06F3/0484

CPC classification number: G06F3/0484 ,  G06F17/30867 ,  G06Q30/0241

Abstract: Methods, systems, and apparatuses, including computer programs encoded on computer-readable media, for receiving information regarding a plurality of conversion paths. Each conversion path includes one or more user interactions, corresponds to a user, and ends with a conversion interaction. A list of channel groups is received. Each channel group includes a name and one or more group rules that refer to the characteristics of one or more user interactions of the plurality of conversion paths. Each user interaction in the plurality of conversion paths is grouped based upon the list of channel groups. A selection of channels to visualize is received and for each of the selected channels to visualize the user interactions are aggregated based upon the channel group of the user interaction and a position of the user interaction within the conversion path. Information regarding the aggregated user interactions for each of the selected channels is provided.

Abstract translation: 方法，系统和装置，包括在计算机可读介质上编码的计算机程序，用于接收关于多个转换路径的信息。 每个转换路径包括一个或多个用户交互，对应于用户，并以转换交互结束。 收到通道组列表。 每个通道组包括一个名称和一个或多个参考多个转换路径中的一个或多个用户交互的特征的组规则。 基于信道组的列表，将多个转换路径中的每个用户交互分组。 接收到可视化通道的选择，并且对于每个所选择的频道来可视化，基于用户交互的频道组和转换路径内的用户交互的位置来聚合用户交互。 提供了关于每个所选频道的聚合用户交互的信息。