公开(公告)号：US09208232B1

公开(公告)日：2015-12-08

申请号：US13731891

申请日：2012-12-31

Applicant: Google Inc.

Inventor： Sundeep Tirumalareddy ,  Michael E. Flaster ,  Eric Lehman ,  Paul Haahr ,  Yonghui Wu

IPC: G06F17/30

CPC classification number: G06F17/30864

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for generating synthetic descriptive text. One of the methods includes identifying a group of linking resources, wherein each of the linking resources includes a link to a respective target resource; determining, from a search engine index, that at least some of the target resources are associated with seed queries; generating term location information that identifies, for each seed query, locations of terms from the seed query in the linking resource that links to the target resource associated with the seed query; generating synthetic descriptive text for the target resources based on the term location information; and associating the synthetic descriptive text with the target resources in the search engine index.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于产生合成描述性文本。 方法之一包括识别一组链接资源，其中每个链接资源包括到相应目标资源的链接; 从搜索引擎索引确定至少一些目标资源与种子查询相关联; 生成术语位置信息，其针对每个种子查询标识来自链接到与种子查询相关联的目标资源的链接资源中的种子查询的术语的位置; 基于术语位置信息为目标资源生成合成描述性文本; 并将合成描述性文本与搜索引擎索引中的目标资源相关联。

公开(公告)号：US09208233B1

公开(公告)日：2015-12-08

申请号：US13731957

申请日：2012-12-31

Applicant: Google Inc.

Inventor： Sundeep Tirumalareddy ,  Michael E. Flaster ,  Eric Lehman ,  Paul Haahr

IPC: G06F17/30

CPC classification number: G06F17/30864

Abstract: Methods, systems, and apparatus, including computer programs encoded on computer storage media, for using synthetic descriptive text to rank search results. One of the methods includes receiving a search query from a user device; receiving data identifying a plurality of search result resources and respective initial scores for each of the search result resources; determining, from a search engine index, that a particular search result resource of the plurality of search result resources is associated with one or more pieces of synthetic descriptive text, wherein each piece of synthetic descriptive text is generated by applying a respective template to a respective linking resource that links to the particular search result resource; computing a synthetic descriptive text score for the particular search result resource; and adjusting the initial score for the particular search result resource based at least in part on the synthetic descriptive text score.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于使用合成描述性文本来对搜索结果排序。 其中一种方法包括从用户设备接收搜索查询; 接收识别多个搜索结果资源的数据和每个搜索结果资源的各自的初始分数; 从搜索引擎索引确定所述多个搜索结果资源中的特定搜索结果资源与一个或多个合成描述文本相关联，其中每条合成描述文本通过将相应的模板应用于相应的 链接到特定搜索结果资源的链接资源; 计算特定搜索结果资源的合成描述性文本分数; 以及至少部分地基于所述合成描述性文本分数来调整所述特定搜索结果资源的初始分数。