Abstract:
Systems and methods for identifying and exposing content element density and congestion are provided. A descripted method includes injecting a measurement object into published content. The measurement object is configured to automatically measure a clutter attribute of the published content and to generate a clutter metric for the published content based on the measured clutter attribute. The method further includes receiving the clutter metric from the injected measurement object, storing the clutter metric in a clutter statistics database, receiving a notification of an available impression for presenting a third-party content item in conjunction with the published content, exposing the available impression to one or more third-party content providers, and providing the one or more third-party content providers with a quality score for the published content. The quality score is based at least partially on the clutter metric for the published content.
Abstract:
A method includes, but is not limited to any combination of: determining a plurality of third-party content elements based in part on information associated with a request for third-party content. The request for third-party content may be received from a web browser displaying a first webpage to a user. A first element from the plurality of determined third-party content elements is transmitted to the web browser. Upon receiving from the web browser a second request for third-party content including user interaction data with the first element, data associated with the determined plurality of third-party content elements is updated based at least in part on the user interaction data. A second third-party element from the plurality of updated third-party content elements is transmitted to the web browser.