公开(公告)号：US20180060921A1

公开(公告)日：2018-03-01

申请号：US14644643

申请日：2015-03-11

Applicant: Google Inc.

Inventor： Advay Mengle ,  Ertan Dogrultan ,  James Christopher Davidson

IPC: G06Q30/02

CPC classification number: G06Q30/0276

Abstract: Methods, apparatus, systems, and computer-readable media are provided for augmenting visible content of ad creatives. In various implementations, a document associated with a destination linked to by an ad creative may be identified. One or more templates may be applied to content of the document to identify at least one content candidate with which to augment visible content of the ad creative. It may be determined that the at least one content candidate satisfies a criterion. Visible content of the ad creative may be augmented based on the at least one content candidate.

公开(公告)号：US09864738B2

公开(公告)日：2018-01-09

申请号：US14591700

申请日：2015-01-07

Applicant: Google Inc.

Inventor： Advay Mengle ,  Anna Patterson ,  Ertan Dogrultan ,  James Christopher Davidson

IPC: G06F17/27 ,  G06F17/24 ,  G06Q30/02

CPC classification number: G06F17/241 ,  G06F17/272 ,  G06F17/274 ,  G06F17/2785 ,  G06Q30/0241

Abstract: Methods and apparatus related to automatically rewriting a string of text utilizing one or more rewrite rules. Some implementations are directed to scoring rewrite rules based at least in part on user interactions with rewrites that are generated by applying the rewrite rules. Some implementations are directed to determining the effectiveness of a rewrite generated based on applying one or more rewrite rules to a string of text. In some of those implementations, the determination may be based at least in part on one or more characteristics of the string of text, one or more characteristics of the rewrite, and/or scores associated with the rewrite rules.

公开(公告)号：US20160062969A1

公开(公告)日：2016-03-03

申请号：US14591700

申请日：2015-01-07

Applicant: Google Inc.

Inventor： Advay Mengle ,  Anna Patterson ,  Ertan Dogrultan ,  James Christopher Davidson

IPC: G06F17/24 ,  G06F17/27

CPC classification number: G06F17/241 ,  G06F17/272 ,  G06F17/274 ,  G06F17/2785 ,  G06Q30/0241

Abstract: Methods and apparatus related to automatically rewriting a string of text utilizing one or more rewrite rules. Some implementations are directed to scoring rewrite rules based at least in part on user interactions with rewrites that are generated by applying the rewrite rules. Some implementations are directed to determining the effectiveness of a rewrite generated based on applying one or more rewrite rules to a string of text. In some of those implementations, the determination may be based at least in part on one or more characteristics of the string of text, one or more characteristics of the rewrite, and/or scores associated with the rewrite rules.

Abstract translation: 与使用一个或多个重写规则自动重写一串文本有关的方法和设备。 一些实现旨在至少部分地基于用户通过应用重写规则生成的重写的交互来评分重写规则。 一些实现旨在确定基于将一个或多个重写规则应用于文本串而生成的重写的有效性。 在这些实现中的一些实现中，确定可以至少部分地基于文本串的一个或多个特征，重写的一个或多个特征和/或与重写规则相关联的分数。