Annotation of videos using aggregated user session data

    公开(公告)号:US10430476B2

    公开(公告)日:2019-10-01

    申请号:US15171779

    申请日:2016-06-02

    Applicant: Google Inc.

    Abstract: A method for identifying products associated with items of content, including: receiving, by a server from a first client device, a first request for a first item of content; retrieving, by the server from data storage, the first item of content in response to the first request for the first item of content; retrieving, by the server from data storage, an identification of an Internet search request transmitted by a second client device within a predetermined temporal window of playback of the first item of content by the second client device; retrieving, by the server from data storage, a second item of content selected in response to the Internet search request transmitted by the second client device; and providing, by the server to the first client device, the first and second items of content.

    SYSTEMS AND METHODS FOR AUTOMATICALLY INSERTING ANNOTATIONS IN ONLINE ADVERTISEMENTS

    公开(公告)号:US20170249668A1

    公开(公告)日:2017-08-31

    申请号:US14800470

    申请日:2015-07-15

    Applicant: Google Inc.

    Inventor: Jean-Yves Delort

    CPC classification number: G06Q30/0269 G06F17/241 G06Q30/0277

    Abstract: Systems and methods for automatically enhancing online advertisements by inserting annotations are provided. The system can identify a content serving opportunity to display a content item. The system can, responsive to selection of a content item corresponding to the content serving opportunity, identify candidate annotation types. The system can determine, based on the content serving opportunity and the content item, for each of the candidate annotation types, an annotation type relevancy score indicating a level of relevance of the candidate annotation type to the content serving opportunity. The system can select at least one annotation type of the candidate annotation types based on the annotation type relevancy score. The system can generate, for the selected annotation type, an annotation corresponding to the selected annotation type. The generated annotation can include information related to the content item. The information can be received from a source data feed of the content provider.

    ANNOTATION OF AN ONLINE CONTENT ITEM BASED ON LOYALTY PROGRAMS

    公开(公告)号:US20170200182A1

    公开(公告)日:2017-07-13

    申请号:US14323184

    申请日:2014-07-03

    Applicant: Google Inc.

    Inventor: Jean-Yves Delort

    CPC classification number: G06Q30/0226

    Abstract: A method for annotating a content item to be displayed on at least one client computing device having a display is described. The method includes generating a profile of a user associated with a client computing device. The profile identifies a first merchant that operates a loyalty program that the user has a membership account with. The method additionally includes retrieving a content item from memory to transmit to the client computing device. The content item is associated with products or services sold by a second merchant. Additionally, the method includes determining that the second merchant is associated with the loyalty program of the first merchant, annotating the content item to include an indication that purchasing one or more of the products or services from the second merchant will cause loyalty rewards to be applied to the membership account, and transmitting the annotated content item to the client computing device.

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