公开(公告)号：US20140214555A1

公开(公告)日：2014-07-31

申请号：US13753865

申请日：2013-01-30

Applicant: Google Inc.

Inventor： Jonathan E. Feldman ,  Jeremy L. Whelchel ,  Varun Sharma

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for reporting an externality effect. A method includes: identifying an auction associated with a content item request, the auction including one or more eligible inventory items for presentation responsive to the content item request and including a first inventory item associated with a first entity; evaluating results of the auction including determining an externality effect of another eligible inventory item in the auction on the first inventory item; and reporting the externality effect.

Abstract translation: 方法，系统和装置，包括编码在计算机可读存储介质上的用于报告外部效应的计算机程序。 一种方法包括：识别与内容项目请求相关联的拍卖，所述拍卖包括响应于所述内容项目请求进行呈现的一个或多个合格清单项，并且包括与第一实体相关联的第一库存项目; 评估拍卖的结果，包括确定第一个库存项目中拍卖中另一个合格的库存项目的外部效应; 并报告外部效应。

公开(公告)号：US20140180800A1

公开(公告)日：2014-06-26

申请号：US14190317

申请日：2014-02-26

Applicant: Google Inc.

Inventor： Santiago R. Balseiro ,  Jonathan E. Feldman ,  Seyed Vahab Mirrokni Banadaki ,  Shanmugavelayutham Muthukrishnan

IPC: G06Q30/02

CPC classification number: G06Q30/0273 ,  G06Q30/0247 ,  G06Q30/0275 ,  G06Q30/08

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for content distribution. In one aspect, a method includes obtaining reservation data specifying a reservation period and a number of impression reservations for the reservation period; receiving, during the reservation period, content item request data specifying that a resource was requested; identifying candidate content item providers; determining an expected revenue that will be obtained by selecting one of the candidate content item providers to provide a content item; providing, to a content item exchange, auction data including a reserve price; receiving positive response data specifying that the content item exchange will provide an exchange content item for a price that meets the reserve price; and in response to receiving the positive response data, selecting the exchange content item as the content item to be provided in response to receiving the content item request data.

Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于内容分发。 在一个方面，一种方法包括：获得预定数据的预约数据和保留期间的预定数量; 在预约期间接收指定资源被请求的内容项请求数据; 识别候选内容项提供者; 确定通过选择所述候选内容项提供者之一来提供内容项目将获得的预期收入; 向内容项目交换提供包括储备价格的拍卖数据; 接收到肯定的响应数据，指定内容项交换将提供满足预留价格的价格的交换内容项; 并且响应于接收到所述肯定响应数据，响应于接收到所述内容项请求数据而选择所述交换内容项作为要提供的内容项。