公开(公告)号：US09367583B1

公开(公告)日：2016-06-14

申请号：US14086767

申请日：2013-11-21

Applicant: Google Inc.

Inventor： Michael Bernard ,  Ardan Arac ,  Joshua Arron McAdams

IPC: G06F17/30

CPC classification number: G06F17/30386 ,  G06F17/30867 ,  G06Q30/02

Abstract: Systems and methods of the present disclosure are directed generally to evaluating performance of a content group of a content provider. In some implementations, a system receives a request to display a performance score and accesses a data structure storing keywords, a quality metric for each keyword, and an impression count for each keyword. The quality metric can include a quality score or a first page bid of a keyword. The system can identify keywords of the data structure corresponding to the content group of the content provider. The system can obtain the quality metric and the number of impressions via the data structure for each keyword. The system can determine, for the content group, a performance score using an impression-based weighted average of the quality metric and impression count of each of the keywords.

Abstract translation: 本公开的系统和方法通常涉及评估内容提供商的内容组的性能。 在一些实现中，系统接收显示性能分数的请求并访问存储关键字的数据结构，每个关键字的质量度量以及每个关键字的展示计数。 质量指标可以包括关键字的质量得分或首页出价。 该系统可以识别与内容提供商的内容组相对应的数据结构的关键字。 系统可以通过每个关键字的数据结构获取质量指标和展示次数。 该系统可以针对内容组确定使用每个关键字的质量度量和展示次数的基于印象的加权平均值的表现得分。